Sarah Amritt, Co-Founder/Inventor of the Omie View Bassinet Mirror, came up with the idea to create one when her second daughter, Alana, was born. She was a very quiet sleeper and Sarah was paranoid that she had either stopped breathing or had her face up against the side of the bassinet because she would slowly shift to the sides of the bassinet when sleeping. After realizing there was nothing like it in the market, Sarah pitched her idea to her husband, Omar Amritt.

Omar Amritt, Co-Founder of the Omie View Bassinet Mirror, created the first prototype. Omar has been at the forefront of the mechanics and design of the mirror, working closely with the Omie View Bassinet Mirror manufacturer to ensure the product works effectively.

The husband and wife duo are parents to Suri & Alana Amritt, the inspirations for this life-saving product, made to help reduce the risk of Sudden Infant Death Syndrome (SIDS) in infants.